Creating a link: from the individual to encyclopedism
How do you offer the visitor, in an encyclopedic museum, a series of links, from one object to another, from one collection to another, one space to another, or from one period to another, and to mix these criteria? How do you allow visitors to take part in a hyper textual discovery?
The museum, a place of life, from the outside to the inside
How do you invite the public to take ownership of the museum, from the collections and the building to the programming and events? How do you make it a place to get together for discussion, a museum that is open and willing to hear the visitor’s ideas and experiences?
Immersion experiences at the museum
How do you allow visitors to have new experiences in the museums galleries? Whether emotional or sensory, how can they enhance their visit to the museum?
How do you bring the city museum to life?
How do you bring life to the museum, even when its doors are closed, beyond its walls? How do you bring the museum to life both day and night? How do you bring the city museum to life?
From great history to individual history
How do you retell the museum’s history (the history of its objects and collections) and relate them to each person’s history – experiences, comments, an imagined story) – to create an echo between great history and that of individuals?
What makes a museum attractive, unforgettable, and sexy? The Musée de la communication (Communication Museum) is the only Swiss museum that deals exclusively with interpersonal communication. We want to reach past our galleries: giving and receiving like an antenna. How do you become a visible beacon all over Switzerland and around the world?
The museum, from encyclopedism to the individual: the “a la carte visit”
How do you offer a customized visit to the visitor, based on his usual interests, current wants and needs, amount of time available, age, mobility, etc.?
Participation of the public
Visitors are experts when it comes to communication. A museum is a place of life and conversation. How do you involve even more of the public in the life of the museum: creating a link and giving birth to a culture of sharing? What means can we use to collect and include their experiences in our exhibits?
Wi-Fi? Please talk to me!
We operate in a hyper-connected world in our daily lives, constantly holding our breath with our cell phones. How can we encourage visitors to disconnect and inspire direct communication between people? How can we bring out the desire for offline interactions?
A communication museum must interact with its visitors – what services do visitors need? How can the museum promote a different experience, one that is sensory and emotional? How do we bring these items in the collections to life?
In a world saturated with museums, the Musée de la communication must make itself stand out in order to be visible and unavoidable. What tone must the museum use to address the public? Beyond the current language, can we foster a language that is more graphic and spatial?
In the museum’s holdings, there is a huge collection of dormant items and documents, carefully stored and inventoried. This priceless treasure makes up the invisible part of the iceberg. How do you highlight this collection, or make it accessible to the public? How could the visitor delve into the collections, and what items would he like to see?
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